Perception, Quality, and Accuracy of Sunscreen Content on TikTok: SkinMedia Cross-Sectional Content Analysis

Jaclyn Roland-McGowan   ^{1, 2 *} , BS ;   Kyra Diehl   ^{2, 3 *} , BS ;   Tayler Tobey   ² , BS, BA ;   Autumn Shafer   ⁴ , PhD ;   Paige Clement   ⁵ , MSc ;   Oliver J Wisco   ⁵ , DO ;   Alex G Ortega-Loayza   ² , MCR, MD ;   Sancy Leachman   ^{2, 6} , MD, PhD

¹ School of Medicine, Oregon Health and Science University, Portland, OR, United States

² Department of Dermatology, Oregon Health and Science University, Portland, OR, United States

³ College of Osteopathic Medicine, Western University of Health Sciences, Pomona, CA, United States

⁴ School of Journalism and Communication, University of Oregon, Eugene, OR, United States

⁵ Department of Dermatology, Warren Alpert Medical School of Brown University, Providence, RI, United States

⁶ Department of Dermatology, University of Utah, Salt Lake City, UT, United States

*these authors contributed equally