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Published on in Vol 9 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/110157, first published .
Two young women smiling while looking at a smartphone and wearing wireless earbuds

Promotion of Tanning Behaviors on Instagram: Content Analysis

Promotion of Tanning Behaviors on Instagram: Content Analysis

Tailisha Gonzalez   1 , MS, MPH, PhD ;   Grace C Hillyer   2 , EdD ;   Bailey Gold   3 , MA ;   Corey H Basch   3 , MPH, EdD

1 Department of Health, Administration, Research, and Technology, Lehman College, Bronx, NY, United States

2 Department of Health Studies and Applied Educational Psychology, Teachers College of Columbia University, New York, NY, United States

3 Department of Public Health, William Paterson University, Wayne, NJ, United States

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