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Published on in Vol 9 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/83509, first published .
Dermatologist administering facial filler injection to a woman's forehead

Shifting Perceptions of Cosmetic Procedures: Rise of Medical Spas in Online Search Trends

Shifting Perceptions of Cosmetic Procedures: Rise of Medical Spas in Online Search Trends

Hong Ye   1 * , MS ;   Sophia Yanjia Zhu   2 , BS ;   Britta Verhey   3 , BS ;   Joy Xu   4 , BHSc ;   Gordon Hyeonjin Bae   5 * , MD

1 Virginia Tech Carilion School of Medicine, Virginia Polytechnic Institute, Roanoke, VA, United States

2 Department of Molecular, Cellular, and Developmental Biology, College of Letters and Sciences, University of California, Santa Barbara, Santa Barbara, CA, United States

3 School of Medicine, University of Nevada, Reno, Reno, NV, United States

4 David Geffen School of Medicine, University of California, Los Angeles, Los Angeles, CA, United States

5 Department of Dermatology, Stanford School of Medicine, Stanford University, Redwood City, CA, United States

*these authors contributed equally

Corresponding Author:

  • Gordon Hyeonjin Bae, MD
  • Department of Dermatology
  • Stanford School of Medicine, Stanford University
  • 450 Broadway Street
  • Redwood City, CA 94063
  • United States
  • Phone: 1 650 441 2775
  • Email: gbae@stanford.edu