Published on in Vol 5, No 1 (2022): Jan-Mar

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/34935, first published .
Patterns of Promotional Content by Dermatology Influencers on TikTok

Patterns of Promotional Content by Dermatology Influencers on TikTok

Patterns of Promotional Content by Dermatology Influencers on TikTok

Varun K Ranpariya   1 , BA ;   Ramie Fathy   2 , AB ;   Brian Chu   2 , BS ;   Sonia Wang   2 , BS ;   Jules B Lipoff   3, 4 , MD

1 Rutgers Robert Wood Johnson Medical School, Rutgers University, Piscataway, NJ, United States

2 Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States

3 Department of Dermatology, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States

4 Leonard Davis Institute of Health Economics, University of Pennsylvania, Philadelphia, PA, United States

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